Soap Sox Kids
We are HUGE fans of SoapSox around here. Huge.
I found them when they first launched at a trade show a couple years ago and it has been wonderful watching awareness of the brand grow. Ray, the founder, worked as Program Director at a treatment center for children who experienced trauma and he noticed that bath time was one of the most difficult parts of the day. One child refused to part with his stuffed animal to bathe, so Ray modified the toy to hold soap and the boy bathed. Thus, SoapSox was born.
SoapSox has introduced the SoapPals, which are more character-driven to make bathing more fun.